Our Mission

Every purchase
plays it forward

Here’s exactly how buying Swish Kids gear helps kids in India get basketball shoes.

Where it started

We saw kids playing barefoot.

Our family was in India when we saw kids playing basketball on concrete with no shoes. They loved the game—but had no gear to protect their feet.

That moment started everything. Now 5% of every purchase goes toward buying basketball shoes for those kids through Children’s Hope India.

5%

of every purchase goes toward basketball shoes for kids in India. No minimum. Every time.

Viraaj and Sid at a seva drive
Who we are

Two brothers. One really good idea.

Viraaj 10 Sid 8

Swish Kids isn't run by a marketing team. It's run by two brothers who play a lot of basketball and couldn't stop thinking about the kids they met in India.

That memory in India showed us that even something as small as Parle G cookies can make kids happy. We hope donating shoes can make an even bigger difference in their lives.

— Viraaj, age 10

I do Seva because it is a good way to help people who are less fortunate. Everyone comes together to help. I also like helping my brother with Swish Kids because it makes me happy that we can give kids shoes.

— Sid, age 8
Seva means selfless service — giving without expecting anything back. It's something our family does together, and it's where Swish Kids started. The 5% isn't a marketing line. It's just seva with a price tag attached.

Seva in action

For my first seva project, my mom took me to an orphanage in Curaçao to celebrate and share my birthday!
My grandparents took us to do Seva at an elderly home in Curaçao. We donated lunch kits and food to the people there.
Keeping the tradition going in New York City, my home, and doing seva in my own hometown makes it even more special!

Super simple 💯

Buy gear. Kids get shoes. That’s it.

1

Pick your gear

Any product in the collection counts.

2

5% is saved

Automatically on every order.

3

Goes to CHI

Our nonprofit charity partner.

4

Kids get shoes

Real basketball shoes for barefoot players.

Ready to play it forward?

Shop the collection. Give back automatically. Change a kid’s game.

Shop Now →